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Privacy policy

Last updated: 6 November 2026

This policy explains what personal information we collect through bobalife.co.uk and the Bobalife app, how we use it, and your rights.

Who we are

Bobalife is a trading name of MR BUBBLE DRINK LTD, registered in England and Wales (company number 08637846), registered office C/O Hunter Simmons Ltd, 3a London Road, Purbrook, Waterlooville, England, PO7 5LQ. We are responsible for your personal information. For any privacy question or request, email contact@bobalife.co.uk.

What we collect and why

  • Orders and accounts. Your name, addresses, email, phone number, what you buy and how you pay (and, for a gift card, the recipient’s name and email). We use this to take payment, deliver your order, send order emails, handle returns and keep our accounts, and we cannot process an order without it. You can check out as a guest; if you create an account, we also keep your login, saved addresses and order history.
  • How you found us. At checkout we may also ask, optionally, how you heard about us (for example Instagram, Google or a friend). Answering is up to you; the answer is stored with your order and we use it only to understand which of our marketing works.
  • Messages, trade quotes and reviews. If you contact us, ask for a trade quote or review a product, we keep what you send so we can reply or publish your review (with your name, never your email).
  • Newsletter. If you sign up, we email you news and offers through Mailchimp. You can unsubscribe at any time using the link in every email.
  • Affiliates. If you join our affiliate programme, we keep your contact and payment details and which orders came through your link, so we can pay your commission.
  • Reviews. After you order, we share your name, email address and order reference with Trustpilot so it can invite you to review your experience. You can opt out using the link in the invitation or by emailing contact@bobalife.co.uk.
  • Fraud prevention. Stripe and Google reCAPTCHA check payments and guest checkouts for fraud and bots, using details of your device and connection such as your IP address.

Our legal reasons are: to carry out your order or account (contract); to meet legal duties such as keeping tax records; your consent (cookies and the newsletter); and our legitimate interests in running and protecting the shop, such as answering messages, preventing fraud, asking for reviews and understanding which marketing works.

Cookies and advertising

Until you make a choice on our cookie banner, we only use cookies the shop needs to work, such as your basket, checkout, login, security and remembering your choice. If you accept them:

  • Statistics cookies let Google Analytics show us how the shop is used.
  • Marketing cookies let the Meta pixel (Facebook and Instagram) and the Google Ads tag measure which ads lead to sales and help show our ads. With them, we also record which site or ad brought you to us, send details of your purchase to Meta and Google (including a scrambled, hashed copy of your contact details) so they can match it to an ad, and remember for 30 days if an affiliate referred you.

You can change your choice at any time using Manage consent at the bottom of every page. Our cookie policy lists the cookies we use.

We may also give Meta a hashed list of our customers’ email addresses so that we do not show our ads to people who already buy from us. Email us if you would rather be left out.

The Bobalife app

The app uses the same account and order information as the website. It connects to our shop through our own server (Vercel, in the US) and keeps short-lived data, such as login attempt limits, with Upstash in the EU. Payments are taken by Stripe: your card details go straight to Stripe, never to us, and Stripe checks your device to prevent fraud. The app has no advertising or analytics trackers, your favourites and recent searches stay on your phone, and the camera is only used if you choose to scan a card. You can delete your account in the app from your Account screen, or by emailing us.

Who we share it with

We only share personal information with companies that help us run the shop, and only what each one needs:

  • Payments: Stripe and PayPal. If you pay with Stripe’s Link or PayPal, they also hold your details under their own privacy policies. Affiliate commission is paid through PayPal.
  • Delivery: Royal Mail, DPD or, for pallets, a freight carrier.
  • Reviews: Trustpilot, which sends review invitations after you order.
  • Running the shop: 20i (website hosting and email), Vercel, Upstash and Cloudinary (app and images), Mailchimp (newsletter) and our team’s messaging tools.
  • Advertising and analytics: Google and Meta, as described above.
  • Others: our accountants and advisers, the police, HMRC or a court where the law requires it, and a buyer if our business is ever sold.

We do not sell your personal information. Apart from Google and Meta, which we use for our own advertising as described above, we do not share it with other companies for marketing.

Some of these companies, such as Google, Meta, Stripe, PayPal, Mailchimp and Vercel, may handle your information outside the UK, mainly in the US. When they do, we rely on the UK’s adequacy regulations (including the UK-US data bridge) or on contract terms approved by the Information Commissioner’s Office (ICO).

How long we keep it

  • Orders: six years after the end of the financial year they belong to, as HMRC requires. After that we remove your personal details and keep only anonymous sales figures.
  • Accounts: until you delete your account. Your past orders are then kept as above.
  • Messages and trade quotes: two years after we last hear from you.
  • Affiliates: while your affiliate account is open, and payment records for six years.
  • Newsletter: until you unsubscribe.
  • Your cookie choice: 12 months, after which we ask again.

Your rights

You can ask us for a copy of your information, or ask us to correct or delete it, limit how we use it, or send it to you in a reusable format. You can object to how we use it, and you can always object to marketing. Where we rely on your consent, you can withdraw it at any time: use Manage consent for cookies, or the unsubscribe link in our emails.

Email contact@bobalife.co.uk to make a request. It is free, and we will reply within one month. If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the ICO at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this policy

We will update this page when the way we use personal information changes, and change the date at the top.

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